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3.09.2008

Aim Low


It's a contest that was given at the popular and influential 'South by Southwest' conference. The simple task was to create the worst business model, the worst website and present it to fake investors for 'funding'.

Frightenly enough, these fake startup entries resemble some real endeavors.

There's great creative value to this exercise-brainstorming to make or do the worst. 

It generates ideas on how NOT to do a thing.

In teaching, I have learned from bad teachers as much as I have learned from good ones.